real estate trustee office dubai

What Is a Real Estate Advertising Permit in Dubai?

Mandatory Approval for Marketing Properties in Dubai

A Real Estate Advertising Permit — also known as a Trakheesi permit — is a mandatory approval issued by the Dubai Land Department (DLD) through its Trakheesi system. It is required for any company wishing to market or promote real estate in Dubai through digital, print, outdoor, or event-based advertising.

The permit covers all types of marketing activities, including online listings, classified advertisements, SMS and email campaigns, outdoor billboards, vehicle branding, printed brochures, open house events, exhibitions, and project launch ceremonies.

Publishing real estate advertisements without a valid Trakheesi permit constitutes a regulatory violation and may lead to fines or penalties. EGSH provides end-to-end assistance with the application process, ensuring that your campaign is compliant with all DLD and RERA requirements.

Mandatory Approval for Marketing Properties in Dubai

How to Get a Trakheesi Real Estate Advertising Permit

EGSH Guides You Through the Full Online Application

01

Visit Our Centre

Meet with an EGSH consultant to verify eligibility and initiate your Trakheesi application.

02

Submit the Documents

Provide your trade licence, property details, and any required documents based on the type of advertisement.

03

Pay the Service Fee

Pay all applicable government and service fees via credit card, cheque, or approved payment channels.

04

Receive Permit

Your approved Trakheesi permit will be issued electronically and sent to your email address.

Visit EGSH for VIP Service Without Queues

You can stop by EGSH during working hours without an appointment or book your visit at a time that suits you best.

Address
Art of Living Mall, Al Barsha 2, Dubai

Operating hours
Monday — Saturday: 9:00 am — 5:00 pm
Sunday: Closed

Documents Needed for a Real Estate Advertising Permit

Make Sure All Property and Ad Data is Accurate

Company & Licence Documents

Valid real estate trade licence and company registration as required by DLD.

Ad Content & Property Details

Copy of the ad design, property ownership proof, or marketing agreement if broker.

Venue or Platform Documents

Approved floor plan or site layout indicating property boundaries and use.

Additional Documents for Special Campaigns

Seminar topics, exhibition booking, participant list, and platform design if applicable.

About EGSH

Experts in Trakheesi Permit Applications & DLD Compliance

EGSH is an officially licensed Real Estate Services Trustee, authorised by the Dubai Land Department (DLD) to submit and process advertising permit applications via the Trakheesi system.

All steps — from document verification to final permit issuance — are completed in one place, under full legal oversight and in line with RERA regulations.

Clients benefit from accurate documentation, expert guidance, and fast-track processing supported by DLD-approved procedures.

Experts in Trakheesi Permit Applications & DLD Compliance

Why EGSH

EGSH makes all public services available in one place—fast, transparent, and compliant. We deliver convenience, personalised support, and priority processing for every client, focusing on innovation and sustainability.

Our Mission

To simplify life in Dubai by providing secure, seamless access to all government and real estate services from a single centre.

Our Vision

To set the benchmark for integrated government solutions, delivering efficiency and exceptional client care across the UAE.

Our Values

Transparency, efficiency, innovation, and complete client satisfaction.

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What is a Trakheesi permit, and why is it required for real estate advertising approval in Dubai?

A Trakheesi permit is an official approval issued by DLD through its online Trakheesi system. It is mandatory for any real estate company that intends to publish, display, or distribute property advertisements in Dubai, including digital, print, outdoor, or event-based campaigns. The permit confirms that the advertised property complies with RERA regulations and that the advertiser is a licensed entity with proper authorisation. Advertising real estate in Dubai without a valid Trakheesi permit is a regulatory violation and may result in penalties or fines.

How long does it take to get DLD property ad approval in Dubai?

DLD property ad approval is issued within 8 working hours from the time the complete application is submitted through the Trakheesi system. The timeframe may vary if any documents are missing or if additional clarification is requested by DLD. EGSH ensures that all required information is submitted correctly to avoid delays.

What is the total cost for a property ad approval in Dubai?

The standard cost for a Trakheesi ad permit in Dubai is AED 1,000 per permit type, plus AED 10 knowledge fee and AED 10 innovation fee. This applies to most advertising formats, including online ads, SMS, print, outdoor, billboards, and promotional campaigns. Certain activities, such as project launch ceremonies or real estate exhibitions, have higher fees. EGSH will advise on the applicable cost based on the nature of your campaign.

Do I need a RERA permit for property listing before applying for a Trakheesi permit?

No separate RERA permit for property listing is required before applying for a Trakheesi permit. The Trakheesi system itself operates under the supervision of RERA and DLD. When you apply for a Trakheesi permit, compliance with RERA regulations is verified as part of the application process. However, if you are a brokerage firm, you must have a valid marketing agreement with the property owner. EGSH ensures that all regulatory requirements are met before submitting your application to avoid rejections or delays.

Where can I get my Trakheesi number?

You can get the Trakheesi number by submitting an application through the Dubai Land Department’s Trakheesi system. Once the application is approved and the permit is issued, the Trakheesi number will appear on the official e-certificate. This number must be included on all property advertisements. EGSH handles the full application process on your behalf and ensures that you receive your approved permit and Trakheesi number without errors or delays.

Still have any questions?

Why Choose EGSH for Permit Application Services

Clear, Compliant, and End-to-End Government Coordination

Government Authorisation

EGSH is an officially authorised Real Estate Services Trustee, fully compliant with Dubai Land Department regulations.

One-Stop Service

All procedures, document submissions, and payments are handled in one place, so there is no need to contact multiple offices.

Confidentiality Guaranteed

All personal data and documents are processed securely and confidentially per UAE law.

Multilingual Support

Our team speaks several languages, ensuring clear communication for clients of almost all backgrounds.

Personalised Assistance

Each client is assigned a dedicated consultant for individual support throughout the process.

Flexible Appointment Scheduling

Book your visit at a convenient time—our office is open six days a week, from Monday to Saturday, 9:00 AM to 5:00 PM, for your flexibility.

What Our Clients Say About Us

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Had an amazing service for the transfer of property there, specially Rachel Rahmat she was very helpfull throughout the process, looking forward to work more.

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Visited for the first time for a property transfer and had an amazing experience with Jessieca! She was professional, helpful, and made the entire process smooth and stress-free. Highly recommended for all government services excellent customer service!

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Personally, I find this the best centre in Dubai. They always go the extra mile. Especially Maria Garcia has help out so much in such an efficient way! Thank you!

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Went there for ejari cancellation. Excellent place. Staff was so cooperative. Ms Maria and Ms Fatima assist me and it was a fast process.

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This is probably the best government service hub in Dubai. You come in, asked to be seated, and the staff will come to you instead of standing on the reception and on queue. They will offer you tea and water are available at each table. Really embodies the Emirati hospitality and what seamstresses Dubai is known for.

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I was here the morning of this post. The concierge like service with a contact person arranging for you all the difeerent interactions is making the interactuon as smooth as possible. A truly delightful experience and a true commitment to service excellence, thank you for the great experience and for the initiative to present government interactions in this way!

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Outstanding service — fast, friendly, and highly professional. Thank you very much!

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I’ve been here for the first time and I can say that this organization definitely worth to come here and make all proceeds with their help! We were changing the owner and such difficult process was really easy for us with your help and most of the time it was done online. So I’m very grateful to Mrs Zara and her support during all the process❤️

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I had an excellent experience with Natalia Baiamonte from EGSH while getting Ejari certificate. From the very beginning, she was professional, attentive, and extremely helpful. Natalia guided me through the process clearly, answered all my questions with patience, and made task feel simple and stress-free. Highly recommend Natalia for her outstanding customer service and dedication!

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We had great experience with Amal She is so helpful and awesome She stayed with us over her duty today just to finish her work Thanks Amal

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I had a really good experience with EGSH (Emirates Government Services Hub). Everything went smoothly and the team was super helpful. Special thanks to Zara and Amal. they were so supportive and kind throughout the process. Really appreciate it!

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I had a great experience with this office. They handle everything related to company setup, residency, Golden Visa, DLD, and more. The office is very clean, modern, and welcoming, and the staff are extremely professional and polite. A special thank to Ms. Zara for her kindness and guidance throughout the process so smoothly and professionally, and to Ms. Amal for managing the administrative registration.

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Zara is the best always attentive to every requests and helping with a solving problems without delay thank you Zara❤️🌸 …

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Absolutely stunning office, i am awestruck. No one can beat Dubai for the kind of hospitality you get in a government office… Its mind-blowing 😍 i wish i could give a 10 star rating (double) on 5 🤩

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I had a great experience with EGHS. I was assisted by Sarah Almeida and she delivered an amazing service. Very attentive, promptly responded my messages and guided me throughout the process. It was all very smooth and done very quickly. I highly recommend and I’ll definitely use their services again.

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I received really attentive and fast service from Sarah, got all the documents even earlier than promised. Thank you! 😁

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One of the best people to work with. These guys are really smart and professional. Thanks to Ms Zara

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Zara helped me with my services and the process was very easy and she was very helpful