Apply for a Real Estate Advertising Permit in Dubai (Trakheesi)

A Trakheesi permit is an official approval issued by DLD through its online Trakheesi system. It is mandatory for any real estate company that intends to publish, display, or distribute property advertisements in Dubai, including digital, print, outdoor, or event-based campaigns. The permit confirms that the advertised property complies with RERA regulations and that the advertiser is a licensed entity with proper authorisation. Advertising real estate in Dubai without a valid Trakheesi permit is a regulatory violation and may result in penalties or fines.

DLD property ad approval is issued within 8 working hours from the time the complete application is submitted through the Trakheesi system. The timeframe may vary if any documents are missing or if additional clarification is requested by DLD. EGSH ensures that all required information is submitted correctly to avoid delays.

The standard cost for a Trakheesi ad permit in Dubai is AED 1,000 per permit type, plus AED 10 knowledge fee and AED 10 innovation fee. This applies to most advertising formats, including online ads, SMS, print, outdoor, billboards, and promotional campaigns. Certain activities, such as project launch ceremonies or real estate exhibitions, have higher fees. EGSH will advise on the applicable cost based on the nature of your campaign.

No separate RERA permit for property listing is required before applying for a Trakheesi permit. The Trakheesi system itself operates under the supervision of RERA and DLD. When you apply for a Trakheesi permit, compliance with RERA regulations is verified as part of the application process. However, if you are a brokerage firm, you must have a valid marketing agreement with the property owner. EGSH ensures that all regulatory requirements are met before submitting your application to avoid rejections or delays.

You can get the Trakheesi number by submitting an application through the Dubai Land Department’s Trakheesi system. Once the application is approved and the permit is issued, the Trakheesi number will appear on the official e-certificate. This number must be included on all property advertisements. EGSH handles the full application process on your behalf and ensures that you receive your approved permit and Trakheesi number without errors or delays.