Mandatory Approval for Marketing Properties in Dubai
Obtain your Trakheesi permit through EGSH, an authorised Real Estate Services Trustee Centre under the Dubai Land Department (DLD). Our consultants manage the full Trakheesi permit application process—from verifying company and property details to submitting the request through the official DLD Trakheesi system.
Why choose EGSH for your Trakheesi ad permit:
All property advertising permits in Dubai are processed at officially regulated DLD fees and issued electronically within one working day.

EGSH Guides You Through the Full Online Application
01
Contact EGSH
Visit our authorised centre during working hours — no prior appointment required. You can also book your visit online at a convenient time.
02
Document Review
Our consultants review your company licence, property details, and advertisement content to ensure compliance with DLD and RERA advertising regulations.
03
Fee Payment & Submission
Official DLD fees are calculated and paid securely at the centre. EGSH submits your Trakheesi permit application through the official DLD system.
04
Receive Your Trakheesi e-Permit
Once approved, your Trakheesi ad permit and official permit number are issued electronically and sent to your registered email within one working day.
Visit EGSH for VIP Service Without Queues
You can stop by EGSH during working hours without an appointment or book your visit at a time that suits you best.
Address
Art of Living Mall, Al Barsha 2, Dubai
Operating hours
Monday — Saturday: 9:00 am — 5:00 pm
Sunday: Closed
Make Sure All Property and Ad Data Is Accurate
Company & Licence Documents
Valid real estate trade licence and company registration as required by DLD.
Ad Content & Property Details
Copy of the ad design, property ownership proof, or marketing agreement if broker.
Venue or Platform Documents
Approved floor plan or site layout indicating property boundaries and use.
Additional Documents for Special Campaigns
Seminar topics, exhibition booking, participant list, and platform design if applicable.
Take a 3D Tour of EGSH
Clear, Compliant, and End-to-End Government Coordination
VIP Service
Personal assistance and priority processing with no queues.
Affordable Fees
Official government rates with transparent, fixed pricing.
All Services in One Place
Comprehensive range of UAE government services under one roof.
One-Visit Completion
Most procedures are completed in a single visit to the centre.
A Trakheesi permit is an official authorisation issued by the DLD through its Trakheesi system, operated under the supervision of the Real Estate Regulatory Agency (RERA). It is mandatory for any licensed real estate company or developer to obtain this permit before publishing or promoting property advertisements in Dubai.
The permit covers all forms of marketing activity—including online and print advertisements, billboards, SMS or email campaigns, open house events, exhibitions, and project launch ceremonies. Every advertisement must display a valid Trakheesi permit number, confirming that it has been legally approved and registered with the DLD.
Advertising property in Dubai without an authorised Trakheesi permit violates RERA advertising rules and may result in fines or suspension of marketing activities.
The requirement for a real estate advertising permit in Dubai is set out in Law No. (7) of 2013 Concerning the Dubai Land Department, and RERA Administrative Decision No. (134) of 2013, which regulates real estate marketing and advertising practices in the emirate.
The system ensures that only licensed brokers and developers promote registered properties, protecting consumers and maintaining transparency in the real estate sector.
The Trakheesi registration process is fully digital and can be completed in a single working day. Applicants must provide their trade licence, property information, and advertising materials through an authorised centre such as EGSH.
After verification, the application is submitted through the DLD Trakheesi portal, where it is reviewed and approved by a RERA officer. Once approved, the applicant receives an e-permit certificate with a unique Trakheesi permit number, which must appear on all published advertisements.
The DLD issues Trakheesi permits for a wide range of promotional activities, including:
Each permit type requires specific supporting documents, such as a copy of the advertisement design, venue contract, or event details.
The Dubai Land Department applies fixed government fees for real estate advertising permits:
For exhibitions, an additional preliminary booking fee of AED 10,200 applies, which is later deducted from the final permit cost. The participation fee per exhibitor is AED 1,020, payable by the organising company.
All payments can be made via credit card, Noqodi wallet, or eDirham, through the official DLD payment gateways.
All Trakheesi permit applications are submitted through the official DLD Trakheesi online system or via authorised Real Estate Services Trustee Centres such as EGSH.
At EGSH, our consultants manage the entire process — from document verification to fee payment and submission — ensuring your property advertising approval in Dubai is obtained quickly and in full legal compliance.
Applications submitted through EGSH are reviewed and approved within one working day, and the Trakheesi e-permit certificate is delivered electronically to the applicant’s registered email.
Related Services
A Trakheesi permit can be obtained only by licensed real estate companies, developers, or brokers registered with the DLD and approved by RERA. Individuals without a valid real estate licence cannot apply for or use a Trakheesi number for property marketing.
The DLD property advert approval is issued within 8 working hours of the complete application being submitted through the Trakheesi system. The timeframe may vary if any documents are missing or if DLD requests additional clarification.
The standard fee for a Trakheesi ad permit in Dubai is AED 1,000 per permit type, plus AED 10 knowledge fee and AED 10 innovation fee. This applies to most advertising formats, including online ads, SMS, print, outdoor, billboards, and promotional campaigns. Certain activities, such as project launch ceremonies or real estate exhibitions, have higher fees.
No. All property advertisements in Dubai, including those on social media platforms such as Instagram, Facebook, or YouTube, must have a valid Trakheesi ad permit number issued by the DLD Trakheesi system. Advertising without this number is considered a violation of RERA advertising rules and can result in fines.
You can perform a Trakheesi permit check through the DLD Trakheesi online portal or the Dubai REST App. By entering the Trakheesi permit number, you can instantly verify the permit’s validity, the advertiser’s licence, and the approved property details. EGSH also provides verification support to help clients validate Trakheesi permits quickly and accurately.
No separate RERA permit for property listing is required before applying for a Trakheesi permit. The Trakheesi system itself operates under the supervision of RERA and DLD. When you apply for a Trakheesi permit, compliance with RERA regulations is verified as part of the application process. However, if you are a brokerage firm, you must have a valid marketing agreement with the property owner.
You can get the Trakheesi number by submitting an application through the Dubai Land Department’s Trakheesi system. Once the application is approved and the permit is issued, the Trakheesi number will appear on the official e-certificate. This number must be included on all property advertisements. EGSH handles the full application process on your behalf and ensures that you receive your approved permit and Trakheesi number without errors or delays.
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