Trade Name Reservation in Dubai – Secure Your Business Identity

Trade Name Reservation is the first step in the business setup process—it secures the exclusive right to use your chosen company name. Trade License Registration allows you to operate legally under that name. Without a reserved trade name, you cannot proceed with license registration.

The standard government fee for Trade Name Reservation in Dubai is AED 620. This covers the official issuance of your Trade Name Reservation Certificate. Payment can be made by cash, cheque, credit card, or through ePay channels approved by DED.

Your trade name must follow DED guidelines. It should be appropriate, not include religious references or offensive language, and reflect your business activity. Avoid using names of tribes, families, or well-known brands unless authorised. The name must be written as pronounced, not translated.

The Trade Name Reservation Certificate is usually issued within 10 minutes of submitting a complete application. Processing time may vary slightly depending on your case, but we ensure fast-track handling and same-day completion in nearly all scenarios.

Yes, non-residents can apply for Trade Name Reservation in Dubai. You’ll need a valid passport as identification. EGSH will assist you in submitting the request in full compliance with DED requirements.

If your proposed trade name is reserved or doesn’t meet DED guidelines, you’ll be asked to submit an alternative. EGSH helps pre-check name availability and ensures compliance to reduce rejection risk.