What is the difference between trade name reservation and trade licence registration?

Trade name reservation is the first step in the business setup process—it secures the exclusive right to use your chosen company name. Trade licence registration allows you to operate legally under that name. Without a reserved trade name, you cannot proceed with the licence registration.

What are the government fees for trade name reservation?

The standard government fee for Trade name reservation in Dubai is AED 620. This covers the official issuance of your trade name reservation certificate. Payment can be made by cash, cheque, credit card, or through ePay channels approved by DED.

What are the rules for choosing a trade name?

Your trade name must follow DED guidelines. It should be appropriate, not include religious references or offensive language, and reflect your business activity. Avoid using names of tribes, families, or well-known brands unless authorised. The name must be written as pronounced, not translated.

How long does the trade name reservation process take?

The trade name reservation certificate is usually issued within 10 minutes of submitting a complete application. Processing time may vary slightly depending on your case, but we ensure fast-track handling and same-day completion in nearly all scenarios.

If I’m a non-resident, can I apply for trade name reservation, and do I need extra documents?

Yes, non-residents can apply for trade name reservation in Dubai. You’ll need a valid passport as identification. EGSH will assist you in submitting the request in full compliance with DED requirements.

What happens if my chosen trade name is already taken or not approved?

If your proposed trade name is reserved or doesn’t meet DED guidelines, you'll be asked to submit an alternative. EGSH helps pre-check name availability and ensures compliance to reduce rejection risk.

Trade Name Reservation in Dubai – Fast and Official Initial Trade Name Reservation

Name: Trade Name Reservation
Brand: EGSH

Trade Name Reservation Services in Dubai

Official Trade Name Approval Through DED

Trade name reservation in Dubai is the official process of securing the exclusive right to use a chosen business name. It is a prerequisite step before applying for a trade licence and ensures that your name is legally protected for future use.

This service is needed when starting a new company or re-registering an existing business with a new name.
EGSH provides name selection guidance, checks name availability in accordance with DED rules, submits your application, and delivers the official trade name reservation certificate fast, securely, and fully compliant.

Reserve a Trade Name in Dubai

Officially regulated fees
No hidden charges
Queue-free service
VIP support at no extra cost

From AED 130

+971 4 612 1810

Visit Our Centre

EGSH specialists will help you choose a valid trade name and check its availability.

Submit the Documents

Provide a valid Emirates ID to proceed with the official DED trade name reservation request.

Pay the Service Fee

Settle the required reservation fee by cash, cheque, credit card, or ePay.

Receive the Certificate

Once approved, your Trade Name Reservation Certificate is issued within minutes.

Visit EGSH for VIP Service Without Queues

You can stop by EGSH during working hours without an appointment or book your visit at a time that suits you best.

Address
Art of Living Mall, Al Barsha 2, Dubai

Operating hours
Monday–Thursday, Saturday: 9:00 am–3:00 pm
Friday: 9:00 am–12:30 pm
Sunday: Closed

Call +971 4 612 1810 WhatsApp

Emirates ID or Passport

Valid identification for UAE residents or non-residents.

Proposed Trade Name

Name must follow DED guidelines and reflect your business activity.

Business Activity Details

Description of the planned activity linked to your company setup.

Applicant Information

Full name, contact details, and intended legal structure (e.g., sole proprietorship, LLC).

About EGSH

Your Reliable Partner for Trade Name Reservation in Dubai

EGSH is a licensed government service provider offering secure and efficient trade name reservation in full compliance with Dubai’s Department of Economic Development (DED).

Our experts guide you through the entire process—from name selection and eligibility check to submitting your application and receiving your trade name reservation certificate.

With EGSH, you benefit from clear support, fast processing, and complete transparency at every step of your business registration journey.

Your Reliable Partner for Trade Name Reservation in Dubai

Why EGSH?

EGSH makes all public services available in one place—fast, transparent, and compliant. We deliver convenience, personalised support, and priority processing for every client, focusing on innovation and sustainability.

Our Mission

To simplify life in Dubai by providing secure, seamless access to all government and real estate services from a single centre.

Our Vision

To set the benchmark for integrated government solutions, delivering efficiency and exceptional client care across the UAE.

Our Values

Transparency, efficiency, innovation, and complete client satisfaction.

Company Registration

Start your business in Dubai with EGSH’s expert company registration services.

From AED 2,200

Trade Licence Renewal

Renew your trade licence in Dubai through EGSH.

From AED 25,852

Trade Licence Registration

From AED 130

All Services

View all Business Registration and Licensing Services

Still have any questions?

Department of Dubai Economic Services at EGSH

Explained by

Shaimaa Sayed Qasem

Department of Dubai Economic Services at EGSH

Shaimaa Sayed Qasem is a dedicated service provider at the Department of Dubai Economic Services at EGSH, with seven years of experience delivering business services, supporting clients and ensuring compliance with regulatory requirements.

Government Authorisation

EGSH is an authorised Dubai Economy centre providing official business registration services in full compliance with local regulations.

One-Stop Service

All procedures, document submissions, and payments are handled in one place, so there is no need to contact multiple offices.

Confidentiality Guaranteed

All personal data and documents are processed securely and confidentially per UAE law.

Multilingual Support

Our team speaks several languages, ensuring clear communication for clients of almost all backgrounds.

Personal Assistance

Each client is assigned a dedicated consultant for individual support throughout the process.

Flexible Appointment Scheduling

Book your visit at a convenient time—our office is open six days a week, from Monday to Saturday, 9:00 AM to 5:00 PM, for your flexibility.

Natalia was very professional, she was a pleasure to deal with. Answering my questions, always responsive to phone calls and very prompt at providing updates at each stage of golden visa application which was very quick to process.

had an excellent experience with EGSH. They truly live up to their promise of one-stop government services, handling everything with efficiency and professionalism from start to finish.

I had a wonderful experience. She provided outstanding service with great professionalism and care. Everything was handled smoothly and efficiently. I truly appreciate her dedication and would definitely recommend her services to others

Zara helped to get my Ejari completed. I recommend service here

Maria Claudia garcia helped me to renew my kids Emirates id. She went the extra mile to help me and she was so efficient and her communication skills are amazing. I would recommend the ESGH Emirates government services in barsha anytime. Thank you Maria for your help

Such a great service with an amazing and friendly environment and i would like to specially thank zara for her exceptional professionalism and support.

Had a great experience at Emirates Government Service Hub. Zara Moshiri truly went above and beyond to help me with my visa. I was facing a few issues during the process, and she handled everything patiently and professionally until it was sorted. Really grateful for her support — definitely ask for her when you visit this branch.

I would like to recognize the exceptional service I received from Umida at EGSH. From the very first minute, she made me feel genuinely welcome and at ease. Navigating the documentation required for a Golden Visa can be complex, yet Umida went far beyond what is typically expected — guiding me through every requirement with clarity, professionalism, and patience.

We are extremely pleased with the excellent visa services provided by EGSH in Dubai. From start to finish, their team demonstrated professionalism, efficiency, and deep expertise in handling visa applications for our workforce.

Ms. Zara Moshiri is extremely professional, patient, and supportive. She provided clear and thorough guidance and took the time to answer all my questions. I truly appreciate her help and highly recommend working with her.

Outstanding Service and Professionalism My wife and I recently applied for and obtained our 5-year Golden Visa (Retiree) in an exceptionally short time — mine in three days and my wife’s in just one day. We are extremely satisfied with the service provided by EGSH Emirates Government Service Hub.

Exceptional service every step of the way For showing your great example of services Remarkable dedication of consultant mrs Maria Garcia regalado. Thank you EGSH service Hub team

Amazing service! They went above and beyond to assist and resolved my concern there and then! Highly recommended anyone to visit this centre, the ladies are very helpful

Went there for a consulting. Booked an appointment in advance thro their website. Came early — no line — which is good. Very pleasant interior. My consultant Rachel, was polite. Answered all my questions. Can’t judge regarding the process once applied for an exact service, but consulting went well.

Amazing support and communication during the whole process. Rachel, Yara and Maria were super well organized and assisted in record time. We finished the whole process from star to end in 4 business days for 10 year Golden Visa!

I had an excellent experience with the wonderful help of Maria Claudia Garcia. Her professionalism and attention to detail made the whole process easy.

They are really very amazing very kind I was having problem with my residency and my license miss Zara and miss Amna they really help me from start to end and they are really very kind and professional highly recommend if any wants to setup there business go with egsh and thanks miss Zara 🙏 you are really very amazing person

I had a pleasure being assistanced by Ms. Natalia today and her support throughout the process. Everything was smooth, super professional, efficient and high level service was exceptional. Highly recommended for anyone looking for reliable and smooth government-related services.

I had such a great experience with EGSH (Emirates Government Services Hub)! Everything went super smoothly, and the team was really helpful. A big shout‑out to Ms. Zara Moshiri—she was kind and supportive the whole way through. Truly appreciate it!

Super quick and efficient service. Maria was available via WhatsApp and responded very quickly to all messages.

I got a delightful service from them to upgrade my visa category half of the expected timeline. Compared with my previous place, this the best and I would like to recommend any of visa service for all of you. * reasonable fair (I was asked twice my previous what I paid). * fast service and delivering before timeline. * Authentic service. Thank you so much Maria for your dedicated service.!

An exceptional service from Zara at EGSH. She guided us perfectly through the process and managed to get us even more than we had anticipated. A world class service center with exceptional staff. Would recommend them to anyone who wants to get sorted for government services

Hello, My Name is Kelvin it was my first time to hear EGSH Emirates Govt from my sponsor. I was assisted By Mrs Maria Claudia Garcia the experience was amazing from the beginning to the End she has been supporting and guiding me through all the process. I am grateful to her and the entire team for the help. I trust and believe EGSH is a place to recommend to family members and friends.

A very hassle free experience from EGSH. Special mention of Ms.Zara who was most helpfull. Her quick response to queries and swift action are much appeciated.

We had the pleasure of being assisted by the lovely Ms Maria and Ms Randa. They were clear concise and super professional throughout our whole process of renewing our Ejari and business licence. Maria provided continued support while we were waiting for our business Ejari to come through and made it a simple seamless process.

EGSH in art of living is the best Hub center for every thing that you want in dubai Specially Ms.ZARA MOSHIRI is the advisor and assistance and she is beside you in every step Thank you Ms.ZARA MOSHIRI and EGSH

I recently visited this institution had an exceptional experience! Ms. Maria Claudia took the time to understand my needs and preferences. I really appreciate her support and services.

Good morning, I needed to apply for the Golden Visa and went to this EGSH Emirates office. I was very impressed by their facilities and the peaceful atmosphere. We were fortunate to be assisted by María Claudia García, who provided exceptional service. She advised and helped us every step of the way, guiding us through the entire process until we obtained the Golden Visa.

I would like to express my appreciation to Ray from EGSH for his outstanding assistance in handling the transfer of our property at Rove Hotel. He was very helpful, accommodating, and patient throughout the entire process, from addressing transaction concerns and verifying documents to the actual property transfer and ensuring the new owner received the title deed…

I worked with Amir and Zara, they took care of everything, I only had to send the mandatory information. In a very short time, everything was completed. I was amazed, considering how difficult it had seemed before. Not to mention, the fees were the same or even lower than those of the other companies I mentioned. For me, it was a 10/10 experience, the quickest and smoothest process someone could have in this journey. Strongly recommend them.

Zara assisted me with my Ejari registration, and she was absolutely amazing. She demonstrated exceptional professionalism, efficiency, and delivered everything promptly. Truly a pleasure to work with!

THE BEST!!! Zara you are as always star

Thanks to EGSH and to Zara for Excellent service — professional, attentive, and truly pleasant experience. Highly recommended!

Had an amazing service for the transfer of property there, specially Rachel Rahmat she was very helpfull throughout the process, looking forward to work more.

Visited for the first time for a property transfer and had an amazing experience with Jessieca! She was professional, helpful, and made the entire process smooth and stress-free. Highly recommended for all government services excellent customer service!

Personally, I find this the best centre in Dubai. They always go the extra mile. Especially Maria Garcia has help out so much in such an efficient way! Thank you!

Went there for ejari cancellation. Excellent place. Staff was so cooperative. Ms Maria and Ms Fatima assist me and it was a fast process.

This is probably the best government service hub in Dubai. You come in, asked to be seated, and the staff will come to you instead of standing on the reception and on queue. They will offer you tea and water are available at each table. Really embodies the Emirati hospitality and what seamstresses Dubai is known for.

I was here the morning of this post. The concierge like service with a contact person arranging for you all the difeerent interactions is making the interactuon as smooth as possible. A truly delightful experience and a true commitment to service excellence, thank you for the great experience and for the initiative to present government interactions in this way!

Outstanding service — fast, friendly, and highly professional. Thank you very much!

I’ve been here for the first time and I can say that this organization definitely worth to come here and make all proceeds with their help! We were changing the owner and such difficult process was really easy for us with your help and most of the time it was done online. So I’m very grateful to Mrs Zara and her support during all the process❤️

I had an excellent experience with Natalia Baiamonte from EGSH while getting Ejari certificate. From the very beginning, she was professional, attentive, and extremely helpful. Natalia guided me through the process clearly, answered all my questions with patience, and made task feel simple and stress-free. Highly recommend Natalia for her outstanding customer service and dedication!

We had great experience with Amal She is so helpful and awesome She stayed with us over her duty today just to finish her work Thanks Amal

I had a really good experience with EGSH (Emirates Government Services Hub). Everything went smoothly and the team was super helpful. Special thanks to Zara and Amal. they were so supportive and kind throughout the process. Really appreciate it!

I had a great experience with this office. They handle everything related to company setup, residency, Golden Visa, DLD, and more. The office is very clean, modern, and welcoming, and the staff are extremely professional and polite. A special thank to Ms. Zara for her kindness and guidance throughout the process so smoothly and professionally, and to Ms. Amal for managing the administrative registration.

Zara is the best always attentive to every requests and helping with a solving problems without delay thank you Zara❤️🌸 …

Absolutely stunning office, i am awestruck. No one can beat Dubai for the kind of hospitality you get in a government office… Its mind-blowing 😍 i wish i could give a 10 star rating (double) on 5 🤩

I had a great experience with EGHS. I was assisted by Sarah Almeida and she delivered an amazing service. Very attentive, promptly responded my messages and guided me throughout the process. It was all very smooth and done very quickly. I highly recommend and I’ll definitely use their services again.