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What Is Trademark Modification in the UAE?

Legal Updates to Your Registered Mark

Trademark modification in the UAE refers to official changes made to a registered mark, including updates to the logo, goods and services, or owner details. Such modifications are submitted to the Ministry of Economy and require approval, followed by publication in the official Trademark Bulletin.

The procedure is mandatory when the trademark logo has been revised without affecting its core identity, when the list of goods or services has changed within the same classification, or when the owner’s legal information—such as name, nationality, or address—has been updated.

EGSH, as a government-authorised centre, prepares and submits the complete application to the Ministry on the client’s behalf, ensuring all documents meet legal requirements and the modification is processed without delays.

Legal Updates to Your Registered Mark

How to Modify a Trademark in the UAE

Legal Process From Submission to Publication and Decision

01

Visit Our Centre

Meet with an EGSH advisor to confirm the trademark change type and legal eligibility.

02

Submit the Documents

Provide the registration certificate, trade licence, and supporting documents for the update.

03

Pay the Service Fee

Pay the government fees, including service and publication fees set by the Ministry of Economy.

04

Receive the Updated Record

After the 30-day objection period, receive confirmation of the approved modification.

Visit EGSH for VIP Service Without Queues

You can stop by EGSH during working hours without an appointment or book your visit at a time that suits you best.

Address
Art of Living Mall, Al Barsha 2, Dubai

Operating hours
Monday — Saturday: 9:00 am — 5:00 pm
Sunday: Closed

Documents Needed to Modify a Trademark

Prepare Accurate Legal and Brand Documentation

Valid Registration Certificate

Provide a copy of the active trademark registration issued by the Ministry of Economy.

Trade Licence

Submit a valid UAE trade licence for the company or establishment that owns the trademark.

Supporting Legal Documents

Include the updated logo, revised product list, or owner data proof—based on the change type.

Contact Details

Provide full applicant contact details and upload a valid power of attorney if using an agent.

About EGSH

Your Trusted Partner in Trademark Registration and Modification

EGSH is a government-authorised service provider under the UAE Ministry of Economy, offering end-to-end support for trademark updates and amendments.

EGSH ensures accurate application submission, correct documentation, and full compliance with Ministry procedures.

Clients benefit from expert review, reduced risk of rejection, and fast processing—handled in one coordinated visit.

Your Trusted Partner in Trademark Registration and Modification

Why EGSH

EGSH makes all public services available in one place—fast, transparent, and compliant. We deliver convenience, personalised support, and priority processing for every client, focusing on innovation and sustainability.

Our Mission

To simplify life in Dubai by providing secure, seamless access to all government and real estate services from a single centre.

Our Vision

To set the benchmark for integrated government solutions, delivering efficiency and exceptional client care across the UAE.

Our Values

Transparency, efficiency, innovation, and complete client satisfaction.

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What types of trademark modifications are allowed in the UAE?

Under the UAE regulations, trademark modifications may include updates to the logo (without altering its identity), changes to goods or services within the same classification, and corrections to owner details such as name, nationality, or correspondence address. All changes require approval by the Ministry of Economy and publication in the official Trademark Bulletin. EGSH ensures full compliance and accurate submission of the application.

Can I change my trademark logo without losing the original registration?

The Ministry of Economy allows a trademark logo to be modified, provided the change does not fundamentally alter the identity of the mark. Such a modification is processed as an amendment to the existing registration and does not require filing an entirely new trademark registration. EGSH assists in preparing and submitting the amendment request in full compliance with Ministry procedures.

What are the official fees for trademark modification in the UAE?

The official government fee for the trademark modification is AED 1,100. This includes AED 350 for the Ministry of Economy service charge and AED 750 for publication in the official Trademark Bulletin. An EGSH specialist will provide a precise fee breakdown before submitting your documents.

How long does it take to process a trademark amendment in the UAE?

Trademark amendment applications are published in the official Trademark Bulletin and subject to a 30-day objection period. Final approval is granted after this period if no objections are raised. EGSH monitors the application status and informs the client once the updated registration is issued.

Is goods and services modification allowed under an existing trademark registration?

You may add goods or services only if they fall within the same classification under which the trademark was initially registered. Adding items from a different class requires a new trademark application. EGSH will review the proposed amendments to ensure they comply with the Ministry of Economy classification rules.

Is it mandatory to use UAE PASS for submitting a trademark change application?

Yes. All trademark modification applications must be submitted through the Ministry of Economy platform using UAE PASS. This ensures secure digital identification and access to government services. EGSH assists clients in preparing the application and guiding them through the UAE PASS login process.

What documents are required to update the trademark owner details?

To update trademark owner details, you must submit a valid trade licence, the existing registration certificate, and an official document confirming the change—such as a name correction certificate, or Emirates ID showing the updated personal information. A power of attorney is also required if the application is submitted through an authorised agent. EGSH verifies all documents before submission to ensure compliance with Ministry requirements.

Can I modify a registered brand if I am not currently in the UAE?

You may modify a registered trademark while outside the UAE by appointing an authorised agent through a legal power of attorney. The application must still be submitted through the Ministry of Economy using UAE PASS. EGSH can assist with preparing the required documents and coordinating the process on your behalf.

Still have any questions?

Why Modify Your Trademark with EGSH

Complete Legal Handling of UAE Trademark Changes

Government Authorisation

EGSH is an authorised Dubai Economy centre providing company registration and business setup services under DET regulations.

One-Stop Service

All procedures, document submissions, and payments are handled in one place, so there is no need to contact multiple offices.

Confidentiality Guaranteed

All personal data and documents are processed securely and confidentially in accordance with UAE law.

Multilingual Support

Our team speaks several languages, ensuring clear communication for clients of almost all backgrounds.

Personalised Assistance

Each client is assigned a dedicated consultant for individual support throughout the process.

Flexible Appointment Scheduling

Book your visit at a convenient time. Our office is open Monday to Saturday, 9:00 am to 5:00 pm.

What Our Clients Say About Us

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Hello, My Name is Kelvin it was my first time to hear EGSH Emirates Govt from my sponsor. I was assisted By Mrs Maria Claudia Garcia the experience was amazing from the beginning to the End she has been supporting and guiding me through all the process. I am grateful to her and the entire team for the help. I trust and believe EGSH is a place to recommend to family members and friends.

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A very hassle free experience from EGSH. Special mention of Ms.Zara who was most helpfull. Her quick response to queries and swift action are much appeciated.

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We had the pleasure of being assisted by the lovely Ms Maria and Ms Randa. They were clear concise and super professional throughout our whole process of renewing our Ejari and business licence. Maria provided continued support while we were waiting for our business Ejari to come through and made it a simple seamless process. I can’t thank these lovely ladies enough. We saved so much money going direct and it was refreshing knowing we are not over paying going through a PRO or typing service company that add so many fees. I saved over 6000aed just for reference. Thank you to EGSH staff. Especially Maria & Randa 🙏

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EGSH in art of living is the best Hub center for every thing that you want in dubai Specially Ms.ZARA MOSHIRI is the advisor and assistance and she is beside you in every step Thank you Ms.ZARA MOSHIRI and EGSH

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I recently visited this institution had an exceptional experience! Ms. Maria Claudia took the time to understand my needs and preferences. I really appreciate her support and services.

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Good morning, I needed to apply for the Golden Visa and went to this EGSH Emirates office. I was very impressed by their facilities and the peaceful atmosphere. We were fortunate to be assisted by María Claudia García, who provided exceptional service. She advised and helped us every step of the way, guiding us through the entire process until we obtained the Golden Visa. Honestly, people with this level of professionalism and personal touch make one feel more at ease and integrated into this country. Thank you!

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I would like to express my appreciation to Ray from EGSH for his outstanding assistance in handling the transfer of our property at Rove Hotel. He was very helpful, accommodating, and patient throughout the entire process, from addressing transaction concerns and verifying documents to the actual property transfer and ensuring the new owner received the title deed…

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I worked with Amir and Zara, they took care of everything, I only had to send the mandatory information. In a very short time, everything was completed. I was amazed, considering how difficult it had seemed before. Not to mention, the fees were the same or even lower than those of the other companies I mentioned. For me, it was a 10/10 experience, the quickest and smoothest process someone could have in this journey. Strongly recommend them.

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Zara assisted me with my Ejari registration, and she was absolutely amazing. She demonstrated exceptional professionalism, efficiency, and delivered everything promptly. Truly a pleasure to work with!

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THE BEST!!! Zara you are as always star

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Thanks to EGSH and to Zara for Excellent service — professional, attentive, and truly pleasant experience. Highly recommended!

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Had an amazing service for the transfer of property there, specially Rachel Rahmat she was very helpfull throughout the process, looking forward to work more.

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Visited for the first time for a property transfer and had an amazing experience with Jessieca! She was professional, helpful, and made the entire process smooth and stress-free. Highly recommended for all government services excellent customer service!

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Personally, I find this the best centre in Dubai. They always go the extra mile. Especially Maria Garcia has help out so much in such an efficient way! Thank you!

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Went there for ejari cancellation. Excellent place. Staff was so cooperative. Ms Maria and Ms Fatima assist me and it was a fast process.

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This is probably the best government service hub in Dubai. You come in, asked to be seated, and the staff will come to you instead of standing on the reception and on queue. They will offer you tea and water are available at each table. Really embodies the Emirati hospitality and what seamstresses Dubai is known for.

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I was here the morning of this post. The concierge like service with a contact person arranging for you all the difeerent interactions is making the interactuon as smooth as possible. A truly delightful experience and a true commitment to service excellence, thank you for the great experience and for the initiative to present government interactions in this way!

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Outstanding service — fast, friendly, and highly professional. Thank you very much!

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I’ve been here for the first time and I can say that this organization definitely worth to come here and make all proceeds with their help! We were changing the owner and such difficult process was really easy for us with your help and most of the time it was done online. So I’m very grateful to Mrs Zara and her support during all the process❤️

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I had an excellent experience with Natalia Baiamonte from EGSH while getting Ejari certificate. From the very beginning, she was professional, attentive, and extremely helpful. Natalia guided me through the process clearly, answered all my questions with patience, and made task feel simple and stress-free. Highly recommend Natalia for her outstanding customer service and dedication!

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We had great experience with Amal She is so helpful and awesome She stayed with us over her duty today just to finish her work Thanks Amal

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I had a really good experience with EGSH (Emirates Government Services Hub). Everything went smoothly and the team was super helpful. Special thanks to Zara and Amal. they were so supportive and kind throughout the process. Really appreciate it!

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I had a great experience with this office. They handle everything related to company setup, residency, Golden Visa, DLD, and more. The office is very clean, modern, and welcoming, and the staff are extremely professional and polite. A special thank to Ms. Zara for her kindness and guidance throughout the process so smoothly and professionally, and to Ms. Amal for managing the administrative registration.

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Zara is the best always attentive to every requests and helping with a solving problems without delay thank you Zara❤️🌸 …

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Absolutely stunning office, i am awestruck. No one can beat Dubai for the kind of hospitality you get in a government office… Its mind-blowing 😍 i wish i could give a 10 star rating (double) on 5 🤩

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I had a great experience with EGHS. I was assisted by Sarah Almeida and she delivered an amazing service. Very attentive, promptly responded my messages and guided me throughout the process. It was all very smooth and done very quickly. I highly recommend and I’ll definitely use their services again.

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I received really attentive and fast service from Sarah, got all the documents even earlier than promised. Thank you! 😁

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One of the best people to work with. These guys are really smart and professional. Thanks to Ms Zara

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Zara helped me with my services and the process was very easy and she was very helpful